SSB Fashion Farm

Fashion Business Startup / Growth Outline, “why go through the front door, when you can get there faster through the back door?”

– JoDee Randall, CEO Show Style Brands

After countless requests of “how she does it”, JoDee Randall, Celebrity Designer of apparel for movies and TV, and of Famed Clothing Line, IzzyBitzy, (as seen on Tori & Dean’s Home Sweet Hollywood, Miley Cyrus’ “So Undercover”, E! Entertainment Television, Entertainment Tonight, Access Hollywood, and numerous Celebrity Tabloids) is sharing her celebrity network, talent and contract resources with Brands wanting to be the star of the show as she expands her IzzyBitzy umbrella to cover Show Style Brands.  You can say "she's connnected".


JoDee evolved from your side of the table - not Hollywood.  She understands target markets, product position, branding, and what the fastest way to "overnight" is.  She's a "Monkey Tamer", because she understands what it is like to tame the animal your business is about to become.

As a Brand placement, Wardrobe & Event specialist, primarily in the Fashion Industry, JoDee is a Fashion Startup Business growth Coach, an event producer, integrates Brands and Celebrities into venues, productions and events based around the entertainment and fashion industry, A-list Movies & Prime Time TV on only the MAJOR national and international television Networks  then generating content and pushing the press and business development.

As an end result, Show Style Brands brings this integration to local and national Brand owners and personally gets involved with your brand ensuring it’s celebrity status. She’s bringing it home and making it real 

LET’S GET STARTED with your Brand Today- How can we help you?! 

Below is a list or individual courses available, and always getting added to, changes always being made as the fashion industry grows: 

-SSB Fashion Farm -Access Workshops / Events – 1-2 day Workshops introducing Expert Designers from within specified fashion industry with direct schooling on individualized niche 

-SSB Fashion Farm – Fast Fashion Farm– each day for up to 5 days – (unless you’re “really fast” can get them all in one day for an additional fee), individual at a day’s pace specific fashion business growth fast track start up steps – 5 intensive basics delivered to your inbox to get started and be “on the go” with your line in just 5 short days. 

-SSB Fashion Farm – New Design Startup from A-Z – this is available as an individual course or as group coaching.  Specified by chosen way of delivery – downloaded manual for self pace, live scheduled online sessions, pre-recorded sessions w/ downloadable manual, worksheets,  half day sessions in Traverse City, MI, half day / full day sessions in your ;pcation.  

This is Fashion Business Startup Course; nuts and bolts of the Fashion industry – things you didn’t know you needed to know and that others don’t want you to know.  Comprehensive Facets covered.  It’s the step-by-step guide to starting a fashion industry business from an insider that has experienced the ups, ups, ups, and downs the fast and slow way – this is the right way, the way I wish I knew ahead of time, and have learned through experience, wisdom, knowledge acquired from the day to day working the ropes. It includes all the things I wish I knew before I started my line presented in a clear, concise, real-world style.  The BUSINESS side of things.  15 steps / modules from A-Z of running a fashion business – with many various bonuses – assists in hatching, cracking the egg, flapping the wings, soaring from the nest.

Fashion startup, branding, marketing, fashion law, structuring your business, costing your line, establishing a target market, setting up your line to be sold in large box stores – Intros to what you need to know / wholesaling data transfer systems, importance of establishing EDI, SKU, UPC codes, Government requirements compliances, selling your line wholesale and retail, tradeshows, importance of celebrity connections, Fashion Runway show importance / production assistance / direction, association.  Sales introductions, Financing your line, Utilizing your resources, co-branding.  This course will cover all of these needed basic aspects to get up and running your line.  Individual / exclusive courses that are more detailed and intense on each individual step are available and important to know, and will offer assistance in execution.

-SSB Fashion Farm – Marketing your line – A comprehensive “need to know” course on how to market your fashion line – from PR, to social Media, to placing your product on Red Carpets, in major movies, TV shows, Wardrobe, stylists hands, gifting to celebrities, and approaching star bloggers – entering the celebrity fashion world through the “back door”.  Introductions, and representation to the Entertainment / Celebrity industry / placement seeding available. 

Fundamentals taught:

Establishing target markets
Getting found
Building your list of who
Converting fans to customers

Perfecting you / your brand
work really hard on focusing efforts on repelling and attracting.
schedules for PR/Marketing, Sales and Production.
Importance of timing, seasons, and social media presence -  websites,  Blogs, and sharing on Instagram, facebook, twitter, facebook – hootsuite!
stockists  / inventory selling events , timing of including best time to do so for specific seasons
importance of keeping your name out there
Branding you, branding your product
Importance of “keeping your image clean”

-SSB Fashion Farm – Fashion Runway Shows / producing & promoting a successful fashion show.  All of the steps of producing a fashion show including funding / financing your show – the checklists needed in production, who what where – staffing your runway show, all of the coordinates / lists of support needed to run a successful show, importance of media, inviting the media, creative inspiration, importance of the fan following of your shows, who to invite to your shows, how to invite certain targeted market, creating a trunk show at your fashion show.

SSB Fashion Farm – introducing your line / selling your line to retailers – utilizing your own resources to selling your line, establishing self confidence in the approach and closing the sale, what the insiders, retailers want you to know, information you didn’t realize you need to know in compliance with U.S. government codes, data transfer systems / online ordering systems, selling in bulk, selling to flash sales sites, major shopping sites, distribution sites.   

SSB also offers sales assistance for added fee

SSB Fashion Farm – Coordinate a Trunk Show - A STEP-BY-STEP Training to Help You Book a Trunk Show TODAY (I like to say “yesterday” because we are all always wanting it yesterday) with Any Boutique – even if you’ve never approached them before -This is insider information direct from Retail owners and what it takes for them to do a trunk show, also direct from buyers, on what “sells them” on your product, kind of like an EASY BUTTON plan to get Trunk Shows.  You have to make it simple for you and EASY for the retail buyer. So easy, in fact, that they don’t have to THINK at all. And they don’t have to do any work – at all! You need a “Trunk Show Packet” to present to them that they can just say YES to it. No back and forth, no “I’ll check with the manager”. Make sense?  Once you have the SSB Trunk Show Info Packet, you can use it over and over again as your own, that you can customize yourself–– making it easy to book more events whenever you want them

SSB Fashion Farm – Financing your Fashion Business – A ½ day workshop - FINANCING YOUR FASHION BUSINESS: A sitdown conversation / meeting with industry funding / financing experts on getting your line funded, what it takes, what they want from you, and what they can offer you, possibility of open doors to funding your line.

SSB Fashion Farm – Fashion Law Clinic – A ½ day workshop – Fashion Law awareness / steps – a sitdown workshop with fashion law industry expert of structuring your fashion business, import / export laws, sales laws – importance of compliance, representation applicable requirements

SSB Fashion Farm – ONE-TIME STRATEGY SESSION -Private individual or Group Courses – This session can be a life-saver. This Session helps get clarity about business and feel much less overwhelmed. You will leave this session with a focused PLAN of action for the next 30 days, knowing exactly what next steps to take. 

You’ll leave this session with a clear plan of exactly what steps you need to take in the next 30 days.
This Session is for those that need guidance in one area, for example:
Feasibility – when you have an idea for a business but you’re not sure it’s viable or has potential to be profitable
You’re happy with the overall health of your business but are feeling stuck on one issue and need a fresh perspective from someone who’s been there before
You need guidance on what you should do NEXT– when you have so many options and ideas but need focus
Growth – if your business is growing very fast and you feel overwhelmed and know you need help getting systems in place
Money – if you are a start-up and want help getting a realistic estimate of what this business will cost you

       - Exclusive Individual DAY INTENSIVE AVAILABLE / per person

Hours of uninterrupted time spent focusing on your business  - Think you need it?   Yes of Course!. 

SSB Fashion Farm – Group Coaching  - A support 3 month coaching group designed to Help You Stay on Track, Grow Your Business, Reach Your Goals, Get Answers to Your Questions, Build Your Audience, Sell More, and Have a Happy Life – think of it as a live stream fashion expert hangout forum in steps, tips, tricks, insider info, ask the expert question and answer for once you’re established – must have done the designer startup and marketing program.  More for established entrepreneurs who want support to sell more

The Goal of this Group:

To help you stay on track and focused
To help you get honest answers when you need them (from a trusted source)
Stay motivated and accountable
Get a simple, clear, achievable PLAN in place for your business
Connect with other designers and share resources, build your network
Avoid BSOS (bright shiny object syndrome)
Build your business momentum, sell more, sleep better, and have a happy life

-What You Get:

Live group coaching call and Q&A with JoDee (every other Wednesday)
Regular “assignments” to keep you on track
Action Steps you can take each week for social media and building your audience
Private Facebook page for 24/7 access and interaction with other designers to share resources and ideas
Recordings of all Sessions so you never miss a thing
Monday Motivation videos to keep you excited and accountable 

Other details:

Regular “Assignments”: I’ll give you simple homework assignments to keep you on track and accountable. These will be bite-sized steps so you won’t feel overwhelmed.
Weekly Motivation: Every Week I’ll post in quick and simple Private Facebook Group.
Live Sessions: Live Calls with the group are every other week
You can also submit a question before the Coaching Call to be answered during the live Call.

Who it’s For:

This group is for you if you’re actively selling and marketing your product. Your product should be ready to sell and you have some sales – or many sales – under your belt. This Program is for you if you want to be more productive, stay accountable, and achieve your goals faster. 

Who it’s NOT For:

It’s NOT for you if you’re still in the planning or startup stage of your business. If you’re still developing your product and aren’t already selling it, this Program will not be a good fit for you. 

SSB Fashion Farm - The Startup Membership Group - is a one year ONLINE group program with the goal of getting you honest answers to your specific questions, supporting you in your startup phase, and offering resources and a network to help you succeed.

 Here’s what you get:

Honest answers to your specific questions
Access to the most common startup questions and all the answers all in one place
Monthly LIVE  group sessions / Q&A calls so you can ask me your specific questions
The complete recordings of live group sessions so you don’t have to worry if you can’t make it live.
24/7 access to a Private Facebook Group to share resources and connect with other designers
Monthly Calls 

Please Note: A pre-requisite to joining the Startup Group is to have enrolled in our Design Startup course. You cannot be a member of the Membership / coaching group unless you are currently enrolled or have previously enrolled in the startup designer course.

SSB Fashion Farm - WORKING WITH A SEWING CONTRACTOR  -You’ll learn the steps involved in finding an apparel manufacturer, how to work with them, and what they expect of you. Including… 5 ways to find the manufacturer that’s a fit for YOUR product, what you MUST bring when you visit a factory, what questions to ask a sewing contractor before you start working with them, what’s the deal with asking a manufacturer to sign an NDA, the right way to get a price quote from an apparel manufacturer, introductions to a few of my favorites to work with, and lists of some others 

This and MUCH MORE! Is ready and waiting for you – so much to list – this is only the tip of the iceberg – what are you waiting for?! 

SSB also offers branding / business startup coaching for other product industries  231.970.9077

"A BOUTIQUE Product Placement Agent specializing in Brand Integration with CELEBRITIES, MOVIES, TV Shows , integrative event production"

Show Style Brands